August 14, 2010
without you, moments of beauty and what they say.
China enters mobile-TV fray (2006 / 1, foreign reports about China)
As telecom companies and broadcasters around the globe rush to offer television services over mobile phones, China is taking steps to ensure that its domestic players don''t miss out on the potentially massive market. In view of the world's communications companies and broadcasters are scrambling to enter the mobile TV services, China is also taking the necessary steps to ensure that its domestic enterprises do not miss entering this potentially huge market opportunity.
Chinese broadcast authorities this week announced they will launch their own technology standard for mobile TV. The Chinese standard is still in early stages of development.
China's broadcasting authority of the week announced it will launch a set of its own mobile TV technical standards. However, this standard is still in the early stage of development. 内容来自dedecms
Regulators didn''t suggest the domestic standard would be the only one allowed in China. But the existence of a Chinese standard could ratchet up (gradual: a step by step increase or decrease. usually up, upward, down or downward together with:) competition between companies in the scramble to develop a dominant global standard for mobile TV. Nokia Corp. of Finland and Samsung Electronics Co. of South Korea, for example, have already invested heavily in deploying mobile- TV services in other parts of the world.
industry officials do not imply that China only has a standard. However, the Chinese version of the standard, which may be gradually increasing the current fragmented market standards competition may one day dominate the formation of a global industry standard for mobile TV. Finland's Nokia and Korea's Samsung Electronics and other companies have already invested substantially in the rest of the world in order to gradually expand the scope of mobile TV services. 织梦内容管理系统
"The Chinese government wants to spin off (and create new things without affecting the original size of the [stability]) as much homegrown technology as possible," says Claus Mortensen, research manager for market tracker IDC in Hong Kong.
track of the Hong Kong market, IDC, a media person in charge Kelaosimo Patterson gave away the secret: "The Chinese government hopes to make use of domestic technology standards for a smooth transition to the new system in. "
China''s State Administration of Radio, Film and Television didn''t respond to a request for an interview.
China's State Administration of Radio did not to respond to the request for an interview.
China has tried this homegrown approach to technology standards before. It has been working for several years to develop its own standard for so-called third-generation wireless networks - the high-speed networks used to deliver games, video clips and other data services to cellphones. But with alternative 3G approaches advancing more quickly in other countries, the Chinese standard - not yet launched commercially - isn''t the only one being developed in China. 织梦内容管理系统
made in China had tried to use this program as a technical standard. Being known as the "third generation wireless network" of development (ie contributions games, videos and other mobile phones for data services using high-speed network), the government spent several years (Yi Zhu: refers to the Chinese Ziji TD-SCDMA standard). However, with the other 3G standards in other countries and the rapid spread of business, yet business-oriented Chinese standards will also face domestic competition.
Cellphone service providers and broadcasters world-wide are trying to settle on the technology and business models behind providing video content on cellphones. China is the world''s largest cellphone market, and analysts think its consumers may be particularly receptive to mobile-TV services, since few have existing pay-TV subscriptions, and because cellphone services beyond voice are extremely popular in China.
world-class mobile phone service providers and enterprises are all broadcasting services while providing mobile TV services, while expected to establish technical standards and business models fixed. China is the world's largest mobile phone market, followed by the few existing mobile TV services and mobile voice services to the Chinese people than any of the services are extremely interested in, so analysts concluded that China's consumers will like mobile TV. dedecms.com
One option for delivering video to cellphones is to stream or download video clips over advanced 2.5G and 3G networks. In China, the influential Shanghai Media Group has begun trials providing its content to cellphones with this technology.
cell phones to receive video data there are two options. First, the use of advanced second-generation semi-(Yi Zhu: China Unicom's CDMA programs now), or third generation network (3G). Powerful Shanghai Media Group has started the testing work.
Another option is to broadcast video with a technology that works the way digital radio does. South Korea was the first country to roll out (roll out, leave, leave, mass production of) such a service, in 2005, using satellite and terrestrial versions of a Samsung Electronics-backed system called Digital Media Broadcasting. As of March, more than 500,000 handsets outfitted for the service had been sold.
Another is to use the same number Principles of radio technology as the video "broadcast" out. Korea first introduced in 2005, this program, which uses satellite and Samsung "digital media broadcasting" system of land-based version of the joint is complete. 内容来自dedecms
Qualcomm Inc. has launched a proprietary mobile-TV service called MediaFLO in the US In Europe and Asia, an industry group that includes Nokia has been touting a standard called DVB-H. More than 50 million DVB -H phones are expected to be sold globally by 2010, according to estimates from Research firm Informa.
in the United States, Qualcomm Inc. company has also launched a special called MediaFLO mobile TV services. In Europe and Asia, a standard Nokia Union is also involved in lobbying and promotion of its DVB-H standard. Informa, according to research expected by 2010 to support the DVB-H standard for mobile phone sales worldwide could reach 50 million.
The planned Chinese standard, which bears the ungainly name GY/T220.1-2006, could help local telecom providers, such as China Mobile Ltd. and China Netcom Ltd., by reducing the amount of money they have to pay in royalty and intellectual-property fees to foreign companies, according to Sandy Shen, a telecom analyst with Gartner in Shanghai. 本文来自织梦
less elegant name of the Chinese standard, called "GY/T220. 1-2006. " Gartner in Shanghai, Chen said the company's researchers, using this standard, you can make China's domestic telecommunications companies (such as China Mobile, China Netcom, etc.) do not give the intellectual property of foreign companies pay huge royalties.
But both Nokia and Motorola Inc. of the US said that the announcement would have little impact on their plans to expand mobile-TV services in China and the rest of the world.
But the Nokia and Motorola believe that China's standards will not do them in China and elsewhere in the world to promote mobile TV service have any impact.
"It is very natural that China is looking after its own interests in this area," says Juha Lipiainen, Nokia''s Greater China director of mobile-TV business development.
Nokia mobile TV services in Greater China Director juha commented, "China in this field trying to protect their own interests, which more normal." 织梦好，好织梦
Motorola called the move "just another proof point that no single transmission standard will dominate the landscape for mobile TV. "
Motorola believes that China's actions show that in the future there will be no one to dominate mobile TV transmission standard of the industry.
(source: china daily) 2007: The year of mobile TV (the U.S.)
Providers are scrambling to let consumers take the boob tube to go - but are we willing to pay up for the privilege? (Business 2.0 Magazine) - Will 2007 be the year American consumers can finally watch live football wherever and however they want? Judging by the onslaught of mobile TV-related announcements and demos (the majority of which made reference to the current football season) at this week''s Consumer Electronics Show, the answer is a resounding "Yes." 2007, the U.S. consumer really watch football games live anywhere What? If you care about the Consumer Electronics Show this week, the mobile television brought shock effect, then the answer is undoubtedly self-evident. copyright dedecms
But just how much will even the most hard-core football fans - or even just your average TV addict - be willing to pay to carry their content with them wherever they go?
The problem is that in the end those fan (or regular TV fans) would like to spend money to watch TV programs anytime, anywhere access to services?
One of the biggest CES announcements, made last Sunday, was that Verizon Wireless (Charts) would soon launch live, full-length television programming, including hits such as Fox''s "24" and Comedy Central''s "The Daily Show" on cell phones. Verizon''s calling the service, powered by Qualcomm''s MediaFLO technology, V Cast Mobile TV.
the Consumer Electronics Show on one of the most sensational news published in last Sunday. Verizon Wireless announced that soon will not live through the deletion of the television programs sent by mobile phone users, including many popular programs, such as Fox's "24" and Comedy Central's "Daily Show Field," and so on. This service is provided by Qualcomm's MediaFLO to provide technical support, Verizon named as V Cast Mobile TV. 内容来自dedecms
The company won''t say just how much they will charge for the new offering, but subscribers to Verizon''s current V Cast service, which offers access to videos and music, already pay $ 15 a month, on top of the price of a voice plan. And it''s not clear just how much more they''d be willing to shell out.
While the company has not yet launched the service to be pricing, but we can offer from Verizon's V cast the current prices of services tip of an iceberg - the enjoyment of the service users can watch their videos and music programs, which requires the phone package Huafei than 15 dollars a month extra. As for the mobile TV users are willing to spending so much and now still unknown.
"You''ve got a bit of a disconnect between the current pricing of these services and the fact that this is still an early phase in the market, and there is somewhat of an unwillingness to pay up on the consumers''end, "says Linda Barrabee, an analyst with the Yankee Group." The mobile market is still primarily about voice, then messaging. " copyright dedecms
Yankee Group Lindabala than that the reason for the current price is a bit confusing, because now the market is still in the early stages of training, users can not accept to pay the mobile TV business model. The main business focus on mobile voice and SMS services.
According to Barrabee, an estimated 5.3 million wireless users - a mere 2.5 percent of total subscribers - currently subscribe to video services. Of course, that number will probably grow, but just how much will depend on what mobile TV services cost and how easy they are to use.
It is estimated that 5.3 million mobile phone users are using mobile video services, which accounted for only 2.5% of all users. The price of mobile TV services and ease of use will directly affect the growth of the number of users.
"It all comes down to form factor and price point," Barrabee says. "Unless it''s easy for the consumer to use, mobile TV will continue to be an experience for early adopters only. " 本文来自织梦
The service gives users an intuitive experience and the price is the key to success. If not convenient, mobile TV service users is that some early users only.
But companies like Verizon are hoping to reach far beyond the early adopters.
However, companies such as Verizon will not be content just for those early users, they want more people to join.
One way they may be able to do that, says Barrabee, is by letting subscribers test a service before they commit, and by offering them several ways to pay up.
One way to attract customers is to let them try and provide a variety of cost settlement.
Verizon''s already done that by recently launching pay-by-the-day access to V Cast videos and music. The service costs just $ 3 a day, and users don''t have to commit beyond a single day. This approach could work especially well with the youth market - the type of TV-loving, yet cost-conscious customers that V Cast Mobile TV is likely to attract. 织梦内容管理系统
Verizon has allowed V Cast video and music services, users pay a daily basis, every three U.S. dollars, a minimum of 1 day trial period. This program popular with young users love - for those who likes to watch TV, but economic constraints may be particularly applicable to the user.
Another way around the pricing problem is an ad-supported, or at least partially ad-funded, model. That could be what mobile television service provider MobiTV has in mind: Monday at CES, the Emeryville, Calif. based company announced it will soon add an interactive advertising component to its mobile television technology, which powers the mobile TV services for Sprint Nextel (Charts) and Cingular Wireless (Charts).
the price of another One solution is through additional advertising, all or part of the cancellation of user fees. MobiTV mobile television service provider may have to consider this package. The Emeryville, Calif. company's Consumer Electronics Show this announcement, will increase its mobile TV service features an interactive advertising component, soon to Sprint Nextel and Cingular Wireless through mobile TV services and users meet. dedecms.com
MobiTV will enable advertisers to send out promotional coupons, WAP-based surveys and contests, and deliver localized ads based on users''zip codes. The company says it currently has over one million paying users. And if advertisers start snapping up interactive ad space on MobiTV''s service, that could provide Sprint and Cingular some additional revenues, lowering mobile TV subscription fees for users.
MobiTV mobile television service will also provide marketing coupons based on WAP technology users to carry out surveys and quizzes, or even according to the user's zip code to send the local advertising information. The company claims to have more than 1 million users, advertisers began to compete for orders once the MobiTV service interactive advertising limited time, Sprint and Cingular will be to bring some extra of revenues, reduce customer pay for this service.
Samsung also jumped on the mobile TV bandwagon at CES, announcing on Sunday its new mobile television standard, dubbed A-VSB. The Korea-based company says that the new technology will enable local broadcasters to transmit a mobile digital TV signal on the same frequency they now use for standard broadcasting, meaning they won''t have to buy up additional spectrum. 本文来自织梦
Samsung also fueled this trend. Sunday the company announced their own mobile TV standard, named A-VSB. The South Korean company to ensure the application of new technology that allows local broadcasters to transmit radio frequency current standard mobile digital TV signals. This means no need for additional radio spectrum, can save a lot of money.
By transmitting the signal that way, consumers will be able to watch live, local broadcasting on any A-VSB compatible mobile devices (which Samsung intends to sell soon as the new standard is adopted), even while traveling at high speeds.
transmission of data in this manner, the user can use an A-VSB compatible with any mobile phone to watch real-time broadcast and local radio, even in high-speed moving state can also receive high-quality The television ratings. Once the standards are adopted, promises Samsung will soon launch mobile phones with features such ratings.
"You could say we''re liberating the couch potato (couch potato)," said John Godfrey, vice president of government and public affairs at Samsung, moments after the company unveiled the new technology in Las Vegas. 本文来自织梦
just in Las Vegas when Samsung announced its new technology standards, responsible government and public affairs vice president, John began selling high-Defforey activities, saying they would " liberation "that nest on the 沙发 all day eating fries inside a TV fan.
But just how badly does the couch potato want to be liberated? And at what price?
The problem is the extent to which TV fans need them to "liberate" ? And the price issue?
In places like Korea, where Samsung is based and where mobile TV has already taken off, nearly 14 percent cell phones support Digital Mobile Broadcast television, according to ABI Research. That''sa high number, compared to most other countries, except maybe Japan.
Samsung Electronics, based in South Korea, where the mobile TV market has already opened and started to speed up the development. According to ABI research statistics, about 14% of the phones support digital mobile broadcast TV functionality. In addition to this ratio compared to rest of the world outside of Japan, is very high. 内容来自dedecms
But ABI Research expects mobile TV will be someday be a cash cow globally as well. According to the firm''s forecasts, there will be half a billion mobile video subscribers by 2011. What was a $ 50 million industry back in 2005 will be worth several hundred billion dollars by 2011. And ABI believes advertising revenues from broadcast mobile video will dwarf subscription revenues from these services.
ABI expectations of mobile TV market in the world one day enormous economic benefits. This research report is expected in a prediction, by 2011, mobile video users will reach 500 million. Industry-wide sales in 2005 only 50 million U.S. dollars, and by 2011 will reach several hundred billion dollars! By then, the advertising revenue from these services will be far higher than the fees paid by users.
If Korea is any example, then mobile TV just might become the booming business ABI Research projects it will be. After all, we are a nation of TV addicts.
if South Korea now are our future, then the mobile television industry, really like the ABI predicted, as the rapid development of a sunrise industry. After all, all Americans are couch potatoes. dedecms.com
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